TrueFuel Labs

Privacy Policy

Effective date: July 14, 2026

TrueFuel Labs respects your privacy. This Privacy Policy explains how we collect, use, store, and protect information submitted through the TrueFuel Labs website, calculator, checkout, account, download, and customer-support features.

1. Information we collect

Depending on how you use the site, we may collect:

• Contact information: name, email address, phone number if provided, and communication preferences.
• Account information: email address, account status, password hash, login/session metadata, and password-reset data if account features are enabled.
• Calculator information: information you enter into the Protein Gap Calculator, such as weight range, goal weight, appetite pattern, eating frequency, protein estimate, and nutrition challenge.
• Order information: package selected, cart contents, order amount, coupon or discount data if used, payment status, fulfillment/download status, and transaction reference IDs from the payment processor.
• Consent and marketing preferences: email opt-in status, unsubscribe status, source of consent, and related timestamps.
• Technical information: IP address, browser type, device information, pages visited, referral source, timestamps, and security logs.
• Support information: messages, replies, and information you submit when requesting help.

2. Payment information

TrueFuel Labs does not intend to store or process full credit-card numbers on our servers. Card payments should be handled by a third-party payment processor, such as Stripe or another provider. We may receive and store limited payment-related information, such as payment status, transaction ID, amount paid, refund status, and the last four digits or card brand if provided by the processor.

3. How we use information

We use information to:

• Provide the Protein Gap Calculator and related recommendations.
• Create and manage customer accounts.
• Process orders and deliver digital products.
• Send purchase confirmations, download links, receipts, support replies, and service messages.
• Send educational or promotional emails when you have opted in or where otherwise permitted.
• Improve the website, products, checkout flow, and customer experience.
• Prevent fraud, abuse, unauthorized access, and security incidents.
• Comply with legal, accounting, tax, and operational obligations.

4. Email and follow-up communications

If you submit your email through the calculator, checkout, account creation, or opt-in forms, we may send transactional messages related to your submission or order. Promotional or educational follow-up emails will include a way to unsubscribe. Unsubscribing from marketing emails does not stop necessary transactional messages, such as receipts, account notices, or product-access messages.

5. Cookies and tracking

The site may use cookies, local storage, session storage, analytics tools, and similar technologies to remember cart contents, maintain account sessions, measure website activity, improve performance, and support checkout and security. Before launch, any third-party analytics, advertising, or email tracking tools should be documented here.

6. How we share information

We may share information with service providers that help operate the site and fulfill orders, such as payment processors, hosting providers, email platforms, analytics providers, customer-support tools, security vendors, and professional advisors. We do not sell customer medical information. We do not intentionally collect protected health information for healthcare treatment or insurance purposes.

7. Health-related information

The Protein Gap Calculator and TrueFuel products may involve nutrition, appetite, GLP-1, weight-loss, and lifestyle-related information. This information is used to provide educational planning support and product recommendations. TrueFuel Labs is not a medical provider, and the website is not intended to create a provider-patient relationship.

8. Data security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No website, server, or transmission method is 100% secure. Account passwords should be stored only as salted hashes, never as plaintext. Card information should remain with the payment processor.

9. Data retention

We keep information for as long as reasonably necessary to provide services, maintain records, resolve disputes, improve products, comply with legal obligations, and enforce agreements. We may retain order and transaction records for accounting, tax, fraud-prevention, and support purposes.

10. Your choices

You may request access, correction, deletion, or export of certain personal information by contacting us. We may need to retain some information where required for legal, security, accounting, or legitimate business purposes. You can unsubscribe from marketing emails using the link in those emails.

11. Children

TrueFuel Labs is intended for adults. The site is not intended for children under 13, and we do not knowingly collect information from children under 13.

12. Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.

13. Contact

For privacy questions or requests, contact TrueFuel Labs at: support@truefuellabs.com.

This policy is a launch-ready draft and should be reviewed by counsel before broad public launch, especially if additional analytics, advertising pixels, email platforms, or international sales are added.